About this Blog
Mox·ie (mŏk'sē) noun Slang
1. The ability to face difficulty with spirit and courage.
2. Aggressive energy; initiative.
3. Skill; know-how.
Origin:
1925–30, Americanism; after Moxie, a trademark (name of a soft drink)
Hardly anyone knows that the term "moxie" derived from a bottle of soda popular in the early 1900's. Moxie was one of the first mass marketed soft drinks. The Moxie Man on the bottle implores you to "Drink Moxie" because it is distinctively different. Too different, it seems. It gave way to Coke, mostly because of a bitter aftertaste that one soft drink writer said tastes like licorice mixed with pomade. It took a lot of moxie to drink Moxie.
Moxie Soda is still around. It's a boutique soda bottled in Maine and is the state's official soft drink. But for most of us, the term moxie communicates American ingenuity, skill and know-how. So that's what this blog will be about. Moxie. Marketing with Moxie. In honor of my Dad and that generation of post World War II small business owners that made America great. They overcame obstacles, opened hardware stores, built factories, raised families and became the backbone of the American economy.
This blog will feature stories about businesses and business owners in and Around Austin, Texas who possess an "inner moxie" when it comes to marketing. I'll also discuss tips, tools and tactics that any small business owner anywhere can use.
Want to discover your inner marketing moxie? At my sister website, Moxie Marketing, you'll find simple, effective and affordable marketing resources get the job done -- from online marketing, website design, logos and mailers, to advertising specialties, print and broadcast advertising. As your personal, small business marketing coach, I'll help you develop a marketing strategy that works. We've got a talented pool of designers and writers to give you the tools to make your business successful.
Now, more than ever, we could all use a little moxie. Think I'll order a case right now and have it shipped to Austin. Care to join me?
Rick L'Amie has a passion for helping small business owners and service professionals realize their business dreams. He shares stories about small business owners and non-profit leaders who have marketing "moxie." An authorized Duct Tape Marketing Coach (TM) with senior-level experience in PR and advertising, Rick is the founder of Moxie Marketing, an Austin-based firm that equips small businesses with simple, effective, and affordable marketing strategies, tools and tactics. From strategic coaching to online marketing and creative services, Moxie Marketing has an attitude for small business.