Marketing with Moxie

I don't often say "wow" out loud when I read about a new social media gadget, but today I did when I spotted Contrad Hall's blog post on Technorati about "Gist," 

As they say on their "About" page, "Gist is an online service that helps you build stronger relationships. By connecting your inbox to the web, you get business-critical information about key people and companies."  These Seattle boys and girls are being kind of modest. This is a jaw-dropping online service that allows you to see how your contacts fit into the social media world, and how you connect to each other.  I signed up and took a test drive. Say I want to know what you've been up to lately.  After I enter you as a contact, I click on your name on my Gist dashboard.  It shows recent content about you, including news, blogs, twitter... automatically collected, ranked and grouped.  Here's where my jaw kind of dropped. You can also sync Gist with your Outlook or Google account, and it will record every email and attachment we've exchanged.  It also links to SalesForce online CRM software and you can download a plug-in for Outlook so you don't have to go to the Gist website.  It's all right there in Outlook.

Imagine what having this kind of information will do to help build and manage your business relationships.  "Hey Bill, I just saw the online news post a few minutes ago about your promotion. Way to go!"  Think of the value in not having to sift through reams of emails to find that document attachment Bill sent you five months ago.

Give Gist a try.  Maybe I'll see you there.