I'm an Online Marketing Expert... Not.
If someone tells you they're an online marketing expert, guru, ace, master, or dab hander (look that last one up, I dare ya), chances are, they're not.
Aaron has one of those intense-but-laid back personalities that you instantly like. With a personal mission to educate, he is the driving force behind the friendly vibe of the conference. No trade show booths. No thick conference programs bulging with sponsor ads. Just information. Lots of it. We were even encouraged to boo at panelists if they got too far into their corporate elevator pitch during their talk.
The highlight of the day was the "Big Brands, Big Plans" panel. Aaron rewarded good questions with a free happy hour beverage, (that wasn't the reason it was a highlight, but I was the only one to earn two free Dos Equis beers). Aaron asked the panelists, "If you had a million dollars to spend on one online strategy, what would it be?
The panelists (who really were bonafide experts) squirmed a little bit at first, reluctant to name one thing. But they did. I gleaned four main take-aways:
- Create and maintain a content-rich website with a lead-generation program that will help you build relationships and drive sales via regular, ongoing follow-up email communications.
- Optimize the site to assure high search engine rankings -- Google in particular.
- Develop varying, targeted Google Adwords campaigns. Test which ones work best to drive traffic to your web site and use what works best. Don't worry about why something works, just use it.
- Develop a strong and ongoing analytics program to gauge performance and adjust course as necessary.
There. Now, thanks to the OMS Whistle Stop Tour, I'm an online marketing expert, and so are you. Not.
Tuesday, May 26, 2009 at 8:39PM tagged Analytics, Google Adwords, Online Marketing, Search Engine Optimization in Online Marketing 
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Reader Comments (6)
Thanks for posting this, Rick! I wasn't able to attend the Summit, so your synopsis helped with key takeaways. Also, I hadn't heard of the Online Marketing Summits before, and was worried that it would be a lot of product pitches by the speakers. Glad to hear that Aaron allowed (actually encouraged!) people to shout if the speakers got too sales-y. Based on your notes, I'll definitely try to make the next OMS that comes through Austin.
Great post, Rick. I guess everything's relative in determining expertise status. I think you're suggestions were right on target!
The four online advertising methods you learned were excellent nuggets to walk away with and apply in your business, especially the lead generation, search engine optimization, and analytics program. As for the Google Adwords, it's one great way to promote your site, but there are other free advertising methods you can use in place of PPC advertising.
Hi,
This is great work and very good information on online marketing. This post will really help beginners to learn about online marketing, although it is basic but, it will help others a great deal in future.
I totally agree to you, it’s not that simple to get succeed in online marketing business, its need hard work and commitment. The four methods of online advertising are great.
I personally like your post; you have shared good insights and experiences. Keep it up.
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