While speaking to groups and clients about the value of blogging for business to draw prospects to their web site, there is always a point in the conversation when about half of the audience suddenly gets a look of panic or fear on their face -- or their eyes simply begin to glaze over. It's not that they don't get the value of blogging, or understand how to technically get a blog article posted, or realize that search engine spiders love information-packed blogs.
The yellow blog stripe they feel crawling up their back is being fueled by fear. Fear that they'll never be able to write something that people will actually want to read. The invisible thought bubbles above their heads are practically shouting, "What will I say? Who will care? I don't have time for that. Can't I pay someone to do that for me?" The answer to that last question is, yes you can. But if you're the owner or top manager of a small business, you're missing an opportunity to engage your customers in a way that was never possible back in the days before the Internet.
So, what to do? There are countless articles on how to write effective blog content. It can be daunting just sifting through blog posts about writing blogs. It's a blog world gone crazy. I finally found an article on the Small Business Trends Blog that made sense. But before you click here to read it, consider this: God didn't give everyone the gift of writing. And there is a lot of great content already out there that you can comment on and share with your readers. Just like I just did by including that link. You're an expert in your field. If you're not feeling inspired to write, search other blogs in your industry and post a comment there. Link and comment about them on your blog too. Rave or rant. Start a conversation. Your readers will probably jump right in, and before you know it, you'll have blog post with more than 350 words like I do right now. There. See? I'm done with my blog!
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