Marketing with Moxie

I like duct tape.  Don't you?  It's just one of those essentials that everyone agrees should be in your toolbox.  It's a band aid for stuffed animals, fixes a broken tool handle, makes a swell wallet or purse and can even save lives. Like it did for the Apollo 13 astronauts who used it to build a temporary carbon dioxide filter to return to earth from the dark side of the moon.  It has been around since WWII where soldiers used it to fix jeeps, patch up weapons and seal ammo boxes.  Why does duct tape work so well? It's sticky. And it lasts.

It's also the namesake for one of the world's best marketing systems.  Duct Tape Marketing, invented by small business marketing guru John Jantsch of Kansas City.  I'm attending a training intensive in Kansas City to become an authorized Duct Tape Marketing coach.  As John said to me in an email before coming, "I think you'll find that this is one of the best business decisions you've made."

I'm certain John is right.  My copy of his book is dog-eared, coffee-stained and full of exclamatory notes in the margins and yellow highlighter marks. It's chock-full of affordable and effective marketing advice that just makes sense.  I'm excited about helping my clients and you dear reader by becoming an authorized coach.

Watch this space in the days ahead.  We're sure to discover some great ways to apply sticky marketing ideas to your business.

Update on Wednesday, December 2, 2009 at 9:49AM by Rick

Biznik founder Dan Malone thinks Duct Tape Marketing rocks, too.  http://blog.biznik.com/2009/11/06/duct-tape-marketing-rocks/